Just as important as having the right players in the Smith Recycling MK Lightning roster as we make the step up to ice hockey’s top tier, is making sure the players have top level nutrition – which is where our newest partners, JBC Nutrition, have a vital role to play.
Based in Newport, South Wales, JBC Nutrition is the preferred sport nutrition partner of EIHL Challenge Cup and League winners the Cardiff Devils. They also fuel many Team GB Olympic athletes and professional football and rugby teams to list but a few.
The JBC Nutrition range includes a range of leading sport nutrition products designed specifically for athletes, to support them across all stages of their activities – helping them maximise their professional performance and enabling faster recovery. The range includes a specialist whey protein powder designed specifically for professional athletes.
JBC regularly send a range of products for use by professional sportspeople to undergo testing by LGC Sports Science, one of the world’s leading independent drug surveillance labs, operating within the strict legislative standards set down by the World Anti Doping Association (WADA).
The company’s mission is to help their users to achieve their sporting goals by staying at the forefront of new developments in sports nutrition.
Lightning’s Head Coach, Peter Russell, spoke enthusiastically of the benefits that the partnership will produce for the club:
“It’s fantastic to be working with the team at JBC Nutrition, they have a real passion – not just to deliver the best quality products but also a passion for ice hockey. Competing in the Elite League, it will be even more important that we prepare for matches in the best way possible and this partnership will help us to do just that. Everyone at MK Lightning is really looking forward to what we hope will be a long and successful partnership.”
Rachel Clarke of JBC Nutrition commented,
“We’re delighted to have been chosen as the official nutrition suppliers to Milton Keynes Lightning for what I am sure will be the first of many seasons in the Elite league. The Lightning is a fantastic club and we’re really excited to be supporting their players reach their goals this season, fuelling them with supplements designed specifically for the tough requirements that the club and fans demand from their players.
“We particularly want to wish the Lightning every success in the upcoming season as they push to cement their place in the Elite League.”